Fundamentally, the term “corporate sustainability” refers to an approach to business development that creates sustainable and long-term value for all stakeholders, including shareholders, employees, customers and society, and pursues responsible environmental, social and economic governance strategies.

In other words, corporate sustainability refers to the practice of managing a company responsibly, taking into account not only financial results (which are important!), but also the social and environmental impacts of activities. It includes balancing economic, social and environmental objectives, aiming to add value in the long term not only for the company, but also for society and the environment.

Corporate sustainability demonstrates its importance in several ways: First, sustainable companies can mitigate negative impacts on the environment, e.g., by reducing harmful emissions and promoting a more rational use of natural resources. This not only helps to preserve ecosystems but can also result in a significant reduction in expenses over the long term.

In addition, business sustainability also contributes to improving the company’s image. Consumers are increasingly aware of environmental and social issues and tend to prefer companies that demonstrate a commitment to corporate responsibility. This can lead to an increase in customer loyalty and a competitive advantage in the market.

Business sustainability involves several factors that must be evaluated, some of which are:

• Environmental Impact Assessment: The company must evaluate and reduce its environmental impact, considering factors such as energy use, water, greenhouse-gas emissions, waste management, and biodiversity conservation.
• Social Responsibility: It is important to consider the social impact of the company, such as the fair treatment of employees, the safety of working conditions, gender equality, and diversity.
• Corporate Governance: A transparent and ethical governance structure is important for sustainability. It involves responsible management practices, transparent decision-making, and transparent reporting.
• Stakeholder Engagement: Interacting with stakeholders, such as customers, suppliers, local communities and NGOs, can provide valuable insights and help the company respond to public concerns in a timely and effective manner.
• Sustainable Innovation: Developing innovative products and processes that minimize the environmental impact or address social problems ensures competitive advantage.
• Measurement and Reporting: Implement environmental and social performance indicators to measure progress over time. Transparent reports show the company’s commitment to sustainability.
• Integration into Business Strategy: Sustainability should be incorporated into business strategy as a central component, rather than as a secondary concern.
• Product Life Cycle: Evaluate the life cycle of products, from obtaining raw materials to disposal, to identify opportunities to reduce negative impacts.

In short, corporate sustainability is essential to build a sustainable future, balancing economic, social, and environmental needs. The evaluation of this sustainability requires a broad approach, considering various aspects of the company’s operation and committing to continuous development.