Melhorando a performance nas redes sociais por meio de métricas e indicadores, KPIs

No DICAS DE GESTÃO “as mídias sociais na estratégia de comunicação integrada de marketing” tratamos da relevância de se alinhar as ações da empresa nas mídias sociais com uma estratégia mais ampla de marketing e comunicação. Voltamos ao tema para abordar, nesta oportunidade, a importância da adoção de métricas e indicadores de performance que possibilitem…

Using Indicators to Maximize Results in Livestock

Management and control systems provide specific information for management purposes that enhances activities performed by a company. Performance indicators provide metrics that can guide the decision-making process, the evaluation of decision-making results, and the correction and adjustment of the management process, when necessary. It is essential that each indicator be related to other indicators, or…

Strategic Objectives that Generate Results

A fundamental step in the process of strategic planning oriented toward results is detailing a vision of the future, a strategic vision, or simply a vision in the form of a set of objectives that translate to employees what the organization wants to pursue and intends to achieve. The strategic objectives are, therefore, the results…