One of the most important aspects for a company that wants to be competitive is to know how to differentiate itself. One can conceptualize differentiation as identifying and establishing one or a set of significant differences, in order to distinguish the company’s offering(s) from those of its competitors. The company must choose the way it…

In the past, when you wanted to talk about a company that worked well, it was common to compare it to a machine. Mechanistic thinking prevailed. Organizations were expected to operate routinely, efficiently, reliably and predictably. This archetype was compelling in the so-called “era of continuity,” where the future was an extension of the past.…

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