Generic Business Strategies According to Mintzberg
In today’s issue of Management Tips, we are going to cover generic business strategies, as theorized by Henry Mintzberg. Among Mintzberg’s diverse contributions to strategic thinking, one of the most interesting comes from the article “Generic Strategies: Toward a Comprehensive Framework,” originally published in R.B. Lamb and P. Shivastava (eds.), Advances in Strategic Management (JAI…



