In the previous issue of Management Tips, we addressed customer-value-oriented marketing as a set of actions implemented by a company with the main objective of meeting the expectations and needs of customers. Today we are going to lay out a step-by-step strategy for developing such a strategy. The first step is to identify your company’s…

A estratégia do oceano azul é um modelo estratégico desenvolvido por W. Chan Kim e Renée Mauborgne no livro “Blue Ocean Strategy” (Estratégia do Oceano Azul). Essa estratégia tem como objetivo auxiliar as empresas a explorar nichos de mercado inexplorados e sem a concorrência direta, onde podem prosperar e alcançar um crescimento sustentável. O conceito…

La planificación es un proceso fundamental para llevar a cabo cualquier actividad o lograr metas, ya sean personales, profesionales, empresariales o gubernamentales. Implica definir objetivos, metas, iniciativas estratégicas y acciones necesarias para lograr los resultados deseados. El concepto de planificación está asociado con la anticipación de eventos futuros y la organización de las actividades necesarias…

The customer-driven marketing strategy is a set of marketing actions implemented by a company aiming to meet customer expectations and needs. This type of strategy must contain guidelines and goals that the company wants to achieve. The customer-oriented marketing strategy helps companies meet the needs of a specific group of customers. Consumers differ in needs,…