Strategic agility: the three horizons for growth

Welcome back to Management Tips! Today we return to the theme of strategic agility, which we addressed previously in the post “Agile Strategy: In Search of Strategic Agility” (March 2020). Strategic agility, simply, is companies’ ability to see changes in the business and business environment in which they operate. Strategic agility consists of the ability…

Estrategias de marketing para el crecimiento

En el libro Market Your Way to Growth los reconocidos autores Philip Kotler y Milton Kotler abordan estrategias para que las empresas sobrevivan en un escenario económico turbulento. Con el mundo desarrollado enfrentando un crecimiento económico lento y la amenaza de una recesión, particularmente en Europa para 2023, competir con éxito por una base de…

Innovation Ambition Matrix: Managing the Innovation Portfolio

The Innovation Ambition Matrix, presented in Harvard Business Review in the May 2012 article “Managing Your Innovation Portfolio” by Bansi Nagji and Geoff Tuff, is an established model that helps companies manage their innovation portfolio, evaluating and deciding how to finance different development and growth initiatives. The Innovation Ambition Matrix is a tool that allows…